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Regulate to Rise

Regulate to Rise is a transformative guide for leaders who are ready to move beyond pressure and burnout and into purpose and presence for maximum impact. Blending neuroscience, personal story, and practical tools, it reveals the often-overlooked key to effective leadership: nervous system regulation. Sam Willing, an executive coach with 25+ years in corporate Human Resources, shares the journey that changed everything—one that led her from over-functioning and stress to healing, clarity, and purpose. This book speaks directly to mission-driven leaders, founders, and his achievers who want to lead with more presence, not just performance. It explores how dysregulation silently drives decision-making and culture, and offers a new, human-centered approach to leadership. You’ll learn how to build internal steadiness in high-stakes moments, why “recover ins’t a luxury, it’s strategy,” and how to lead with purpose, peace, and resilience in every space you enter. This isn’t just a leadership book—it’s a return to your most authentic self, and a pathway to impact that doesn’t cost you your peace.

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The Author

Sam Willing is an executive coach, speaker, and leadership strategist with other 25 years of experience in corporate Human Resources in high-growth industries including biotech and technology. She is the founder of a coaching and consulting practice that supports leaders and organizations in building trust, culture, and sustainable impact. Sam’s work integrates neuroscience, emotional intelligence, and nervous system regulation to help leaders lead with clarity, compassion, and resilience. Her approach is both practical and transformational, guiding individuals and teams toward greater self-awareness, authenticity, and alignment. Regulate to Rise is her first book and reflects her belief that when leaders regulate themselves, they create powerful ripple effects in their organizations and beyond. Sam is also the fonder and CEO of The Compassionate Collective, a social impact marketplace that creates meaningful opportunities for artists and spreads a message of compassion and hope. She lives in the Pacific Northwest with her husband, Reg, while her two adult children live their best lives in the San Diego sunshine.

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  • Sam Willing delivers a powerful reminder that regulated leaders are resilient leaders. Regulate to Rise is a fresh, practical, and deeply human guide for anyone who wants to lead with clarity, steadiness, and impact.

    - Coach Dar, Mental Edge & Leadership Coach, Occupational Therapist, Bestselling Author of The Art of Bouncing Back

  • This book is medicine for the modern leader. In a world addicted to performance and speed, Sam Willing reminds us that true power doesn’t come from doing more — it comes from being more regulated, more grounded, more present. Regulate to Rise isn’t just a leadership guide; it’s a recalibration of how we lead, create, and connect. Sam bridges the science of the nervous system with the soul of leadership, showing us that the frequency we carry becomes the culture we create. Whether you’re an executive, a founder, or someone leading a mission with heart, this book will meet you where you are and guide you home to yourself — to the place where peace and power coexist.

    -Rudi Riekstins, International Speaker, Top 5 Business Coach and Mentor

  • Regulate to Rise by Sam Willing is a game-changer for anyone in a leadership role. This book makes the science of nervous system regulation accessible, with actionable tools and inspiring stories to help leaders navigate the very real pressures of work. If every leader learned to regulate instead of just cope or lash out, our organizations—and the people in them—would thrive. Put this book in the hands of every leader you know.

    -Laura Hamill, Ph. D., CEO Paris Phoenix Group and Author of The Power of Culture

  • Regulate to Rise gave me language and a repeatable framework for leading well when it’s hardest. Sam’s reminder that ‘joy is not the same as happiness’ clarified why chasing quick wins never steadies a team—and her question, ‘how do we lean into joy in the midst of suffering,’ is answered with practical tools that hold up in real pressure. She shows that regulated, values-aligned leadership isn’t soft; it’s the discipline that makes decisions wiser, cultures more human, and innovation more consistent. I recognized my own path in her framing of resilience—not avoiding emotion, but learning to ‘ride the wave’ with the confidence you’ll return to strong functioning—and I’ve used her pause-and-recalibrate approach to navigate tough seasons while showing up better for my family, my colleagues, and the people who rely on me. This book met me where I am and called me forward to lead with steadiness, authenticity, and connection.

    -Omar Shahine, Corporate Vice President, Microsoft Word

  • Regulate to Rise isn’t just a book—it’s an extension of Sam’s powerful executive coaching practice. Every chapter feels like a conversation that reconnects you to why you wanted to be a leader in the first place. With clear advice and practical tips, this book will help you learn to shift from reaction to response and from urgency, or "hustle", to curiosity. I’m deeply grateful for Sam’s influence on my life and leadership, and I can’t recommend this book highly enough to anyone seeking a real and sustainable transformation to becoming a more authentic, grounded, and peaceful leader.

    -Dr. Nancy Whiting, CEO Recludix Pharma

  • Regulate to Rise is a gift to anyone feeling the weight of leadership, or simply the pace of modern life. Sam Willing bridges science and soul with practical tools that bring peace, presence, and authentic power. Her message aligns with the heart of my own work in The Truth Within the Lie: when we slow down and meet ourselves with honesty and compassion, we discover the freedom to lead and live from truth, not tension. This book is grounding, liberating, and for all of us, not just executives.

    Dana Grant, International Life Coach, Speaker and Best-selling Author of The Truth Within the Lie

  • Regulate to Rise bridges the gap between inner regulation and organizational results. Sam Willing names what most leadership books overlook—the nervous system is the hidden driver of trust, decision quality, and cultural stability. Her work equips leaders not just to manage pressure but to transform how their Teams perform and grow.

    -Paul Harstrom, Founder & CEO, LEAD Diligently

  • In an age where AI is transforming how we work, Regulate to Rise is a powerful reminder of what will always set great leaders apart—presence, compassion, and self-awareness. Sam Willing offers a deeply human and practical guide for leaders navigating constant change, bridging the worlds of technology and humanity with clarity and care. What stands out: Human + AI Partnership: While AI enhances productivity, this book highlights that human regulation, empathy, and discernment are what make technology meaningful and responsible. Modern Leadership in a Digital World: As leaders guide hybrid teams and drive digital transformation, nervous system regulation becomes essential for making wise, ethical, and creative decisions. Sam’s insights offer tools not just for performance, but for sustainable leadership. Grounded in Experience: With 25+ years in corporate HR, Sam distills hard-earned lessons into a framework that’s both honest and actionable. Her message resonates with leaders who want to lead with more presence, not just pressure. Aligned with Growth Mindset & Purpose-Driven Culture: The book complements Microsoft’s commitment to empowering people and fostering environments where innovation and well-being coexist. This is more than a leadership book—it’s a call to shift from reactive to regulated leadership. Sam shows that when leaders learn to regulate their inner world, everything changes in the outer one.

    -Seth Patton, General Manager, Microsoft 365 Copilot, Product Marketing

  • Regulate to Rise is an invitation to step into something essential, something we’ve needed all along but perhaps haven’t had the courage—or the tools—to fully pursue. For years, my own focus has been on helping leaders live and lead with greater intentionality, especially when it comes to their development and their efforts to build trust. At a time when distrust has become the default in too many places, and when leaders are often stretched to the breaking point, the call to move from reactivity to intentionality has never been more urgent. Trust within us, trust between us, and trust around us—it all depends on leaders who are willing to do the deeper inner work. Sam Willing is such a leader. And this book is her courageous offering.

    -Dr. Rob McKenna, Founder & CEO, WiLD Leaders, Inc. Author of Whole Leaders, Wild Trust: The Courageous Path to Personal, Relational, and Organizational Change

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